Objectives

• Develop an Engaging Assessment: Create a quiz that captivates users and encourages completion.

• Provide Personalized Insights: Deliver tailored results that offer valuable self-discovery and relationship guidance.

• Align with Brand Identity: Ensure the quiz reflects Love Legacy’s values and aesthetic.

• Drive User Engagement: Encourage users to explore further resources offered by Love Legacy & April Mason Enterprises.

Challenges

• Balancing Depth and Accessibility: Crafting questions that are insightful yet easy to understand.

• Ensuring Accurate Results: Developing an algorithm that accurately matches responses to archetypes.

• Maintaining User Engagement: Designing a quiz experience that holds users' attention throughout.

Our Approach

1. Questionnaire Development

We designed 20 questions aimed at uncovering key aspects of an individual's relationship behaviors and attitudes. Each question was carefully crafted to be clear, concise, and thought-provoking, ensuring users could easily relate to and reflect upon their experiences.

2. Archetype Identification

Based on psychological research and relationship dynamics, we identified distinct love archetypes. Each archetype encapsulates specific traits and patterns, providing users with a framework to understand their romantic inclinations.

3. Algorithm Development

An algorithm was developed to analyze user responses and accurately assign an archetype. This ensures that the insights provided are personalized and relevant to each user.

4. User Experience Design

The quiz interface was designed to be intuitive and visually appealing, reflecting Love Legacy’s branding. Progress indicators, engaging visuals, and a seamless flow were incorporated to enhance the user experience.

5. Result Presentation

Upon completion, users receive a detailed description of their love archetype, including strengths, potential challenges, and tailored advice for personal growth. This empowers users to apply the insights to their relationships effectively.

Key Deliverables

• Comprehensive Quiz Platform: A fully functional, user-friendly online quiz.

• Personalized Result Pages: Detailed archetype descriptions with actionable insights.

• Brand-Aligned Design: Visual elements consistent with Love Legacy Academy's identity.

• Data Collection Framework: Tools to gather and analyze user responses for ongoing improvement.

Results

• High User Engagement: A significant completion rate, indicating strong user interest. (over 70k Completed Assessments and counting)

• Positive Feedback: Users reported valuable self-discovery and appreciation for the personalized insights.

• Increased Traffic: The quiz effectively directed users to additional Love Legacy Academy resources, enhancing overall engagement.

Conclusion

The Love Legacy Archetype Quiz exemplifies MarieDee Media Group's ability to blend psychological insight with engaging design. By creating a tool that offers personalized value, we've enhanced Love Legacy's mission to guide individuals toward deeper self-understanding and healthier relationships.